Getting Started With Heat Maps Pro

What is a Heat Map?

Heat Maps show you EXACTLY where people are clicking on your site. With this information, you can then improve your pages to show your visitors what they want to see.

Here you'll find detailed documentation for Heat Map's features, one-click campaign enabling, reviewing real-time statistics, custom page query strings, track logged in users and more.

Figure out Exactly How to Improve Your Site

Heat Maps shows you exactly where people are (or not) clicking on your site. With this information, you can move your call-to-actions to make them more visible, see what your visitors want more of, and much more.

Keep an Eye on Every One of Your Pages

With Heat Maps, you can track the clicks on every single one of your pages. Run unlimited campaigns to know what your visitors are doing on your homepage, content pages, and more.

Real-Time Feedback

Every heat map you set up is updated in real-time showing the latest clicks from your visitors. No need to wait to see where your visitors are clicking on your site!

Don't Forget about All Your Mobile Visitors

You'd be surprised how much of your traffic comes from mobile visitors. For most sites, 30% of their traffic is mobile.

Heat Maps is 100% mobile optimized. Your mobile visitors are just as valuable as your web visitors, don’t miss out on any clicks.

Heat Map's Setup & Controls

Heat Map is divided into two areas:

  • Sidebar Menu - start or stop the current page campaign, view active campaigns, add page query parameters, track logged in users, record interactions automatically on pages and more.
  • Main Pane - contains the details of the specific feature section.

In the Sidebar Menu, you can access:


View your visitor clicks recorded for the current page, review your active Heat Maps campaign, stop recording the current campaign, as well as create new campaigns.


View your active list of campaigns as well as edit and delete individual campaigns.


Add query string parameters to identify unique pages on your site.

Auto Record

Configure which pages automatically record user interactions based on display rules.

Recording a Heat Map Campaign for a Page

Heat Maps runs from the front facing version of your webpage. Start by making sure you're on the active website page (the one that your customers are interfacing with) to begin recording your new Heat Map campaign.

* If you are using a CMS or a blogging tool that shows you your article in design/edit mode, this page is not suitable for recording. The page must be a live published page that is accessible by normal visitors to your website.

* If you are using Wordpress, please be advised that you cannot test record a Heat Maps campaign while in the WP Admin Dashboard itself. 

* Heat Maps does not currently work from the portal.

Click the Record Button To Begin

To start a new Heat Map Campaign, ensure you are on the right page, click the “Record New Campaign for this Page” button.

New Campaign View Active / Stop Campaign

View an Active Campaign Heat Map

When you want to review the current page’s heat map campaign, click on the “View Active Campaign for this Page” button to be taken to your real-time heat map or you can click on the Heat Maps icon on the sumo badge (in the top right of your page).

TIP: If there is a red dot next to the icon, there is a campaign currently recording.

You can view clicks in real-time when visiting a page

Analyzing Heat Map Campaigns

Under the “Campaign” menu, you can access all the Heat Map information on your site, including:

  • Current Page - View all heat map campaigns on the current page.
  • All Campaigns - View a list of all campaigns on your entire site and their respective pages.
  • Edit Name - Click on the pencil icon to rename the selected campaign.
  • Start / Finish - Displays a campaign creation date and ended recording date, otherwise listed as an “Active” campaign.
  • Clicks - Number of clicks recorded during the timeframe of the campaign.
  • View Button - View the real-time, visual representation of clicks during selected campaign.
  • Stop Recording / Delete Button - Stop recording active clicks on the selected campaign. Once stopped, you can delete the campaign.

Query Parameters for Heat Mapsheat_maps_3_0_.png

By default, Heat Maps ignores query parameters and treats pages with the same path as the same page. If your site depends on query parameters to identify unique pages you can.

  • Query Strings - Enter your on-page query strings.
  • Track Users Logged into Sumo - Choose to track all clicks recorded on the page regardless of logged in status of Sumo.
  • Color Scheme - Alternate the color scheme on the Heat Map overlay.

Automatically Record User Interactions

Record multiple heat maps automatically for page(s) that follow

Auto Record has 2 settings: “Show” and “Don’t Show”. One thing to always remember is that a “Dont’ Show” rule will always take priority over any “Show” rules.

Rules can be created individually to work independent of each other or defined as a group to work as a rule set.

Record Examples:

  • Record a heat map ONLY on the homepage
  • Record a heat map on ALL mobile devices
  • Record a heat map on all pages with THIS query parameter

Don’t Record Examples:

  • Don’t Record a heat map ONLY on the homepage
  • Don’t Record a heat map for desktops
  • Record a heat map on ALL pages containing an articles

Creating Multiple Rules

You can add as many rules as you want for all types of configuration on your website. See more examples of rule in action for mobile or desktop situations, specific pages and sections or your entire website.

Save Your Auto Record Rules

After your satisfied setting up your auto record rules, click on the green "Save" button on the bottom right of the screen. Depending on your rule set, test your site using your device(s) or in new browser window, preferably Google Chrome in incognito mode.

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