Integrating with Pardot

Connecting to Pardot in Sumo is quick and easy. Just follow the quick start guide below!

This feature is a Pro Integration and available on the following Sumo plans:

Pardot integration details

Details required to connect: Your Pardot username, password and API key

Key integration features:

    • Mailing List: Select a Pardot list to push new Sumo subscribers to
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Connecting to Pardot in Sumo

  1. Log into Sumo!
  2. Open the Launcher Settings menu at the top-right of the Launcher and select Settings 
  3. Click on the Integrations tab at the top
  4. Click on the Pardot integration
  5. Enter your Pardot username, password and API key then click Connect

  6. Select the list you want to send new Sumo subscribers to
  7. Click Save!
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Setting up extra fields in Pardot

Sumo offers the ability to set up multiple fields in your opt-in forms. This include standard fields such as First Name, Last Name and Phone Number. You can also set up completely Custom Fields or Hidden Fields!

Check out our guide on Fields HERE.

In order to make sure that any extra fields you've set up will correctly pass into Pardot, check out our guide HERE.

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Choosing separate lists per-popup

In Sumo, you can choose to push different Campaigns/Popups to different lists in Pardot.

Check out our guide to setting up campaign-level integrations!

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